Survey: Canadian women are smarter shoppers post-recession Survey, women, Canadian, shoppers, smarter

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Survey: Canadian women are smarter shoppers post-recession
VANCOUVER (NEWS1130) - The economic downturn has turned Canadian women into smarter shoppers.

The second MasterIndex survey for MasterCard compares new research with data collected in the first MasterIndex done four years ago, to see how consumer behaviour has changed since the recession.

Julie Wilson with MasterCard says they found the difference dramatic. "They're smart and savvy shoppers, and [they think about] long term financial goals. They've become "recessionistas," if you will."

Wildon explains women have learned how to stretch a buck. "Since the recession, you can see that women have sort of shifted ... to thrift, what we call "dollar store chic"; a shift of financial satisfaction."

In fact, 60 per cent of women surveyed say they are more financially satisfied, compared to 54 per cent in 2006.