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Didn't know too much, but for a vendor to sell their products in local supermarkets, the first is to meet all the requirement from Canadian Food Inspection Agency. Then depends on how much volume your friend could produce, he/she needs to approach the buyers from the supermarkets and do a sale pitch and take it from there.  I would suggest your friend goes to the local chamber of commerce luncheons to start making networking and try to sell to smaller retailers as a start.

Generally the vendors pay the retailer stocking fees to have the products sold.

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