pkphilip

Sorry to be very blunt, being in marketing and retail for so many years, mistakes happen. Once the retraction is out, there is no more responsibilities.

Many retailers need you to agree to their terms before you can commit to the order. The terms usually include the right to cancel/reject the order in their sole judgement.

Dell was fined by the Taiwanese government earlier because of multiple wrong pricing: http://www.tomshardware.com/news/dell-fine-taiwan-price-errors,8364.html

Both of the instances you mentioned did not cause you any financial loss. It is still your choice to do business with these companies or not. Unless the order actually went through, and they rejected it later, then you can do something about it. Otherwise, I think you should just live with it. Welcome to the age of electronic information, where things change all the time.

Philip

pkphilip

Ads are made months ahead of time, therefore mistakes happen. Businesses are already struggling to to survive.. obviously they will protect themselves first.

Philip

pkphilip

if ads are made months ahead of time, why there is no time for adjustment?
sheep 發表於 2009-10-29 10:02

Depends on the merchant, but most ads are made at least a month ahead, that will give the merchant time to revise the ad for typos, stock the products and print the ads. The time to turnaround printed ads is not overnight, it could be weeks. Since we can't foresee the future, if mistakes are made, it would be too late and too costly to reprint them. Therefore the merchants will need to print retractions in major newspapers and stores to address the problem.

It would make sense to correct them if the merchant does everything in-house, but many of these functions are outsourced, it is just impossible to co-ordinate in a short period of time. In Canada, there are only handful of companies that does ads for major retailers, so you can imagine how "busy" they could be.

Philip