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I think we should look at the case in a lawful way objective.

if A has a company doing a business, and the business is onhold but the company is not closed down.
Then B company kicks in do the same business model, using the same application, same idea, same slogan, do you think it is legal?

I dunno about how you guys feel or know.  But even in Computer industry, if someone create a software (even very simple one), someone else bases on the functionalities of that & re-engineering another close to identical software will be illegal.

I think if the new event is located in antoher site, with another name & with another administration process, then it will be okay.. But what the new event company doing now can really fall into illegal action.

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