I was thinking... the website said that the creative lighting system allows all settings to be input in the master light, which saves time... while this is true... on the other hand, i wonder how much time did the photographer spent to place the 12 lights in a position that all of them receives the signals from the master light.
I have 4 lights... and I can say the wireless system is so unreliable in wide open areas... really have to invest in pocket wizards.