They are actually two separate stores. The first one (Apple Store) is fake and the second one (Apple Stoer) is "faker".
Quote from the blog again:
"To address the main issue that people have been getting all bent out of shape about: the stores I photographed do not appear to be authorized Apple sellers. The list of resellers in Kunming that Apple’s website has published does not include the locations that I photographed. An employee at the main store photographed has confirmed that it is not an authorized reseller. Apple itself has confirmed that it is a fake."