數十萬港人任宰割大家樂、大快活加價加不停 下午茶, 小市民, 成本, 快餐

Lik

數十萬港人任宰割大家樂、大快活加價加不停
蘋果日報 - 2011-02-10

踏入兔年，港人「搵食艱難」，本港兩大快餐集團大家樂及大快活，過去兩個月來連番漸進式加價 5角至 1元，當中以早餐和下午茶餐為加價「重災區」，加價加不停，每日影響數十萬人。食客批評兩間公司「賺到盡」，直接將通脹成本轉嫁小市民。大家樂及大快活承認上月平均加幅 3%至 4%，又指食材成本持續勁升，暗示加價陸續有來。



全港有 151間分店的大家樂，主席陳裕光去年底曾表示不會帶頭加價，但繼 12月加價 3%後，上月又再悄悄加價 3%。大家樂發言人證實， 1月起各食品平均加價 5角至 1元不等，但拒絕透露各款食品實際加幅，只解釋加價是由於全球食材成本上漲，如年內雞肉類上升 18%、牛肉類升 22%，肉類更升逾 33%，導致集團食材總成本勁升約一成半。發言人表示已在多份報章刊登優惠券，為食客提供折扣優惠。

早餐下午茶「重災區」



曾預告加價 3%至 4%的大快活，行政總裁陳志成承認旗下 96間分店最近加價，更直言加幅未「達標」，暗示還會再加，「全球食材成本係咁加，我哋已經好克制」。陳志成表示，集團正研究多項節流措施，例如選購食材和中央廚房工序上研究減省成本，但仍無可避免要加價，全年加幅最終可能達 5%。

對於兩間大型連鎖快餐店加價加不停，食客普遍不滿，本報近一個月來便收到多名市民投訴兩間公司悄悄加價，當中以早餐和下午茶餐為加價「重災區」，過去兩個月最少已加價兩次。居於鳳德邨的溫先生是大家樂下午茶餐常客，最近發現大家樂農曆新年前後大幅加價，形容「大家樂簡直想搶錢」。

溫先生表示，從前購買燒鴨湯瀨粉連熱飲套餐，只需 19元，但農曆新年期間增至 25元，過去茶餐加 3元可配額外湯粉麪，最近亦倍增至 6元。他批評大家樂趁農曆新年加價做法無良心，「一般人覺得新年食嘢一定貴啲，等啲客易接受咗咪過骨囉」。記者昨日在鳳德商場的大家樂，發現燒鴨湯瀨粉套餐現售 20元。

兩快餐店純利共 4億元

食客又批評兩間公司加價手法「陰濕」，除漸進式分多次加 5角至 1元外，又會將食物「拆件」發售，例如配飲品要加 5元，藉此變相加價，例如大快活的粟米肉粒飯，由 24元增至 25元，如需飲品更需額外加 5元。食客陳太批評：「以前食粟米肉粒飯會包飲品，家要加五蚊先有，變相加價。」

大家樂去年純利估計逾 3億元，大快活亦賺約 1億元，立法會議員王國興認為，兩間公司不應將食材成本直接轉嫁消費者，「呢個月調少少、下個月又調少少，陰啲陰啲咁加，喺乞兒兜搶飯食」。他表示在通脹加劇的環境下加價，令升斗市民百上加斤。他認為兩大快餐店盈利不斷上升，快餐店應履行社會責任薄利多銷，不應「賺到盡、食埋人隻車」。

大專食堂變窮人救星同樣是快餐店，舊式小店亦有加價，但仍有 20元以下的「碟頭飯」出售，灣仔樂景快餐店內的漢堡扒飯、火腿會意粉等仍售 19元，雪菜肉片飯亦只售 22元；牛頭角的日月星快餐店亦盡量維持低價， 23元一碟炒飯，外賣自取更可回贈 1至 2元，店內女職員指「食材加價都唔敢加咁多，寧願賺少啲」。

向公眾開放的大專院校食堂更是「窮人救星」，中文大學學生會會長黎恩灝表示，大學生稱為「頹飯」的平價飯暫時未受加風影響，「 12、 13蚊食粟米肉粒飯、雙腸火腿飯，飲嘢加 3至 4蚊，入學三年都唔覺有加價，可能同租金有關」。

Catpiano

I want to say Diu la sing la..

5角至 1元 ... complain????

Look at Canada ... all kind of rest .. keep rising their price .. won't even tell public!!!

$20HKD for a set combo ..  can't even get a McDonald biscuit here!!!

On the other hand, price increase in HK is normal, and make sense, as HKD (US$) has dropped like crazy ..  say HK$ : Rmb  $1HKD only worth ~ 80cent rmb ... 全球食材成本上漲 a lots to HK ...

I was surprised the price increase is so little .. should be 10-15% rather then 3-5% ..

Same story to US .. with their weak currency, everything should be much higher price there!!

boss2007

回復 2# Catpiano


    time to pack lunch box and bring your own water bottle ... like the school kids

Lik

C Hing, on the surface, you are entirely correct. However, the issue need to be looked at from a HKer's perspective. In particular, the problem is 2-fold:

1) Among the lower economic class / grassroot crowds that frequently visit 太刻薄 and Fairwood, their income levels are low to begin with. Moreover, their salaries have been stagnant, if not scaled back while the rich continues to amass their wealth. So every dollar and cent increase is another dollar and cent less from their already nearly empty pockets.

2) 太刻薄 has previously promised not to be the leader in price increases, and yet they continue to do this despite record profits of 3億.

People are not complaining about the price increase per se, but are criticizing 太刻薄 for being so 刻薄. So it is more of a matter of social justice instead of a simple inflation issue la.

-Lik

Look4chrisng

I guess the situation in HK and Vancouver is pretty much the same.  If you look at min wages.

HK min. wages is $28.  Just enough to buy BBQ duck lunchbox.
Vancouver is $8, Just enough to buy BBQ duck lunchbox.

Some place in Vancouver are cheaper even after HST, but BC min wage workers still pay Personal income tax, not the case in HK.

I don't know who is worse.

peter236

I want to say Diu la sing la..

5角至 1元 ... complain????

Look at Canada ... all kind of rest .. ...
Catpiano 發表於 2011-2-10 12:07

A nice rebuke for Mr Lik.

peter236

C Hing, on the surface, you are entirely correct. However, the issue need to be looked at from a HKe ...
Lik 發表於 2011-2-10 12:23

You ask Macdonalds to cut prices here? LOL
What a stupid anti-Hong Kong moron you are?

I don't think making 3億 then Cafe de coral is necessarily making too much money. They also invest a lot of money in their stores and employ a lot of people.
You need to look at the balance sheet and look for things like gross margin, operating profit, EBITDA, return on equity etc, in order to determine the profitability of a company.

Mr Lik, if you do not know about accounting, just STFU.

Lik

I guess the situation in HK and Vancouver is pretty much the same.  If you look at min wages.

HK mi ...
Look4chrisng 發表於 2011-2-10 12:39

And Canadians are entitled to EI benefits for up to what... 45 or 50 weeks? After that, there is still welfare.
But what do HK folks have when they are laid off? They might as well go eat shxt la.

Also, the work and lunch culture here in Canada is totally different from that in HK.

-Lik

peter236

And Canadians are entitled to EI benefits for up to what... 45 or 50 weeks? After that, there is st ...
Also, the work and lunch culture here in Canada is totally different from that in HK.
Lik 發表於 2011-2-10 12:51

The culture of Canada is indebtedness and going bankrupt. Canadians will need to pay $trillions for the public debt.